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The web page cambridge.dancefloorhireuk.co.uk had the following in the homepage, "Head Office 08712 88 44 60." I saw that the webpage stated " Part of Corporate Events UK Ltd." They also said " Black and White Dance Floor Hire. Cambridge - Dance Floor Hire. Dance Floor Hire UK - Welcomes you to our Cambridge area hire page. If you are getting married in the Cambridge area then your choice of dance floor has to be the white led, also called P light and starlok dance floor the white panels fitted out with hundreds of white leds looks absolutely fantastic twinkling." The meta header had Cambridge as the first optimized keyword. This keyword is followed by dance, floor, and hire which isn't as urgent as Cambridge. The other words cambridge.dancefloorhireuk.co.uk used was uk. europe is included but could not be understood by search parsers.